FINNY, the AI growth engine for financial advisors, today announced “Pay-as-You-Grow”, a new outcome-based fee model granting advisors unlimited access to its platform for $50 a month, plus a small slice of assets brought under management facilitated by FINNY, paid only while those clients remain with the advisor. By tying its pricing directly to client acquisition outcomes, FINNY is aligning its incentives with the growth of the advisors it serves. LPL Financial, the largest independent broker-dealer in the country, is the first to gain access to this new pricing model.

Up until now, FINNY adopted the industry’s traditional software pricing model, charging a flat annual subscription of either $6,000 or $12,000, billed regardless of growth outcomes. However, as FINNY worked closely with advisors and industry leaders to shape its platform, the company heard a consistent message: upfront software costs were keeping many firms from investing in growth. Pay-as-You-Grow reflects FINNY’s commitment to building alongside advisors and responding to their evolving needs.

“Growth in this industry has been rigged for a long time — we’re correcting that. Every advisor deserves to be matched to families they can serve better than anyone else, regardless of available marketing budget,” said Eden Ovadia, co-founder and CEO at FINNY. “At $50 a month, advisors get every tool we offer from day one. We only succeed when they grow, creating a true partnership where our incentives stay aligned over the life of the client relationship.”

A model the fastest-growing firms already use

Pay-as-you-win pricing isn’t new to wealth management. For years, leading custodians have offered referral programs using an identical framework. Historically, however, access has been limited to a select group of the largest RIAs, with minimums, custody requirements and lock-ins attached. FINNY is opening the same proven model to any advisor, but with no minimums, no custody move and no requirement to change how they run their practice.

FINNY began rolling out Pay-as-You-Grow with early adopters, including OneSeven, an Ohio-based RIA with $10 Billion in Assets Under Management. “At OneSeven, we focus on providing our advisors with the best possible tools to succeed, without adding dead weight,” said Adam Blumenthal, Chief Growth Officer. “We’ve evaluated hundreds of AI tools and chose to partner with FINNY for two reasons: it offers the quickest path to sustainable organic growth for our advisors, and because the incentives line up – they only win when we do.”

FINNY handles all compliance, billing and tracking for you

To support advisors outside of LPL, FINNY has built integrations with leading custodians and portfolio reporting platforms, covering an estimated 85% of U.S. RIA custodied assets. These integrations not only allow FINNY to accurately measure the growth it drives, but also assists advisors deepening relationships with existing clients, growing share of wallet by applying FINNY’s data insights to existing clients.

“Advisors should never have to wonder whose interests come first,” added Ovadia. “FINNY doesn’t influence how advisors serve their clients or run their businesses. We stay laser focused on unlocking tangible growth. We only share in the outcome when we help them succeed.”

Effective immediately, non-LPL advisors can join a waitlist to gain access to the new pricing program. Existing FINNY users will be grandfathered in and provided the option to switch as eligible.

About FINNY

FINNY is the AI-powered prospecting and marketing platform built exclusively for financial advisors. By leveraging advanced data intelligence and automation, FINNY helps advisors identify, prioritize and engage high-intent prospects effortlessly — removing the guesswork from client acquisition. With a proprietary database of millions of records, a predictive F-Score matching engine and automated outreach tools, FINNY helps ensure that prospecting is targeted, scalable and seamlessly integrated into an advisor’s workflow. Backed by top fintech investors, including the CEO of Morningstar, the CEO of Altruist, the former CEO of Vanguard, and Josh Brown of Ritholtz Wealth Management, FINNY is elevating organic growth for financial advisors.

Visit www.finny.com to learn more.

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