MISSION VIEJO, CA, UNITED STATES – August 27th, 2026 – The Performance-Driven Marketing Institute (PDMI) will bring together brands, agencies, media companies, and technology partners at InterContinental San Diego this fall for PDMI West, Oct. 19-21. The event is expected to draw hundreds of attendees for two-and-a-half days of educational sessions, networking functions, and a bustling meeting hall built specifically to bring together performance and direct-to-consumer marketers.

The event lands at a point when the industry is dealing with real change on several fronts at once. AI tools are now built into how campaigns are bought and optimized across nearly every major platform. Privacy rules keep tightening the ways marketers can track and measure results. Budgets are spreading across a wider set of channels — streaming, retail media, connected TV — as fewer marketers are willing to bet everything on one or two platforms. PDMI West’s session lineup is built around those pressures, giving attendees a place to compare notes with peers who are solving the same problems rather than piecing strategy together from scattered sources.

“The buzz of our spring event — PDMI East in Miami Beach — was off the charts and has our members and sponsors champing at the bit to reconnect in San Diego with another stellar group of performance marketing experts,” says John Yarrington, CEO. “With 10 educational sessions and five distinct networking events — from speed networking to a special women’s breakfast and a series of evening cocktail parties — PDMI West gives everyone in the industry their best chance to connect, learn, and grow this fall.”

Adds Thomas Haire, chief content officer, “After featuring more than a dozen brands and some of the biggest advertising outlets in the U.S. on our stage in Miami, the PDMI is doubling down on its efforts to bring keen insights from top experts to San Diego. We can’t wait to share our docket of sessions and roster of powerful speakers in the near future.”

A PDMI West badge covers the meeting hall, all educational sessions, and Tuesday and Wednesday evening’s networking parties, and allows attendees to RSVP for up to three additional networking opportunities. PDMI members receive a $200 discount per badge — just $495 via online presale vs. the non-member rate of $695. You can register for PDMI West here.

About the PDMI

The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 nonprofit trade association headquartered in Mission Viejo, Calif. Led by CEO John Yarrington and Chief Content Officer Thomas Haire, the PDMI promotes, protects, and advances businesses and professionals working across the performance-driven marketing ecosystem through networking, education, advocacy, and industry research. The PDMI’s membership includes marketers, agencies, technology providers, publishers, media companies, analytics firms, and other businesses supporting performance-driven campaigns.

Questions about whether a trade association is worth joining often arise among marketers weighing where to invest their professional development budget. The PDMI addresses that question directly in a recent article that can be found on its website: “Is a Performance Marketing Association Worth It?“

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Company Name: PDMI
Contact Person: Thomas Haire
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Country: United States
Website: https://www.thepdmi.com

 

Press Release Distributed by ABNewswire.com

To view the original version on ABNewswire visit: Performance Marketing Industry Heads to San Diego as PDMI West Returns, Oct. 19-21

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