First Due is now the Official Fire and EMS Software of Daytona International Speedway, Talladega Superspeedway, and Homestead-Miami Speedway, giving race-day fire and EMS crews one platform for pre-planning, response and command, incident documentation, and scheduling. It debuts at the Coke Zero Sugar 400 on Aug. 29.

MIAMI, Aug. 28, 2026 /PRNewswire-PRWeb/ — First Due announced today a new partnership with Daytona International Speedway, Talladega Superspeedway, and Homestead-Miami Speedway as the Official Fire and EMS Software for the three tracks. First Due will support emergency response crews on race day and throughout the year, enabling them with software oriented around pre-planning planning, response and command, assert management, NERIS and ePCR incident documentation, scheduling, and more within its software suite.

First Due is the fastest-growing end-to-end software platform for fire and EMS, born in the cloud and built to run an agency’s entire operation in one place. Founded in 2016, First Due replaces the disconnected, module-by-module systems most agencies stitch together from multiple vendors with a single application: one login, on any device.

“A NASCAR race is one of the few places where fire and EMS incidents aren’t a possibility but a near-certainty every season. That comes with the speed and spectacle that draw millions of fans,” said Andreas Huber, Co-Founder & CEO, First Due. “The crews who respond are doing the work that matters most, and they can’t afford tools that slow them down. We’re proud these historic tracks chose First Due to equip their emergency response teams, and we’re honored to stand behind the responders who keep everyone safe on race day.”

Daytona International Speedway, Talladega Superspeedway, and Homestead-Miami Speedway chose to move their operations to the First Due platform not only to modernize and improve the consistency of operations on the ground, but also to overcome processes still handled with pen and paper or other disconnected methods. The tracks’ adoption of First Due is expected to make an immediate impact, enabling responders to more effectively fulfill their responsibilities amid the sheer scale of the events each track hosts.

“Safety is at the heart of everything we do at NASCAR. Our fire and EMS teams need to be prepared for anything, and having the right technology in their hands can make a meaningful difference,” said Frank Kelleher, President of Daytona International Speedway. “First Due gives our teams a modern, connected platform to help them respond quickly and effectively, and we’re proud to partner with them at Daytona, Talladega, and Homestead-Miami.”

To kick off the partnership, First Due will be deployed on race day for the very first time at the upcoming Coke Zero Sugar 400 at Daytona International Speedway on Saturday, Aug. 29. During race weekend, First Due’s platform in the hands of the fire and EMS crews protecting drivers, teams, and fans as the NASCAR Cup Series closes out the regular season.

Upcoming Race Events

NASCAR returns to the World Center of Racing for intense action as the NASCAR Cup Series closes out the regular season during the Coke Zero Sugar 400 on Saturday, Aug. 29. The NASCAR O’Reilly Auto Parts Series will compete in the Winn-Dixie 250 Powered by Coca-Cola on Friday, Aug. 28.

Tickets for all Daytona International Speedway events are available at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Fans can also follow @DAYTONA on social media for the latest updates.

The Chase race action at Talladega Superspeedway kicks off Friday, Oct. 23, with the NASCAR CRAFTSMAN Truck Series Love’s RV Stop 225 followed by the NASCAR O’Reilly Auto Parts Series The Progress Group 250 on Saturday, Oct. 24.

The excitement continues into Sunday, Oct. 25, with the return of the YellaWood 500 during as the NASCAR Cup Series drivers prepare to tackle the iconic 33-degree banking.

For ticketing information and more details about upcoming events, including the YellaWood 500 race weekend, visit www.talladegasuperspeedway.com.

Fans are also encouraged to keep up with all the happenings at Talladega Superspeedway by following along on X, Facebook, and Instagram, as well as in the NASCAR Tracks App for the latest speedway news.

The 2026 NASCAR Championship Weekend, featuring the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series, and NASCAR CRAFTSMAN Truck Series, will be held from Nov. 6-8, at Homestead-Miami Speedway to conclude the 2026 season.

Tickets for the 2026 NASCAR Championship Weekend at Homestead-Miami Speedway can be purchased at 866-409-7223 or online at www.homesteadmiamispeedway.com. Fans can stay connected to Homestead-Miami Speedway on Facebook, Instagram, and X.

About First Due

First Due’s mission is to prevent first responder injury or death by giving fire and EMS agencies transformative, end-to-end software that helps them run safer, smarter, and more effective operations. Today more than 5,000 agencies across North America and the U.S. federal government rely on First Due, from the largest cities to the smallest volunteer companies, including the Fire Department of the City of New York (FDNY), the City of Vancouver, and CalFire. First Due has been recognized as the #1 fire and EMS software company on the Inc. 5000 five years running (2022–2026), named a Fast Company Next Big Thing in Tech honoree (2024, 2025) and a GovTech 100 honoree (2025, 2026), and is SOC 2 Type 2 compliant and FedRAMP-High authorized.

About Daytona International Speedway

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts such as Welcome to Rockville, sporting events including CLASH DAYTONA, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

About Talladega Superspeedway

Talladega Superspeedway is the most competitive racetrack on the NASCAR schedule (record 88 lead changes in 188 laps), the highest-banked (33 degrees) and the longest (2.66 miles), as well as the most fun and fan-friendly. Three-and four-wide racing at 200 mph are a norm at Talladega Superspeedway, along with nail-biting, photo finishes. For information, visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.

About Homestead-Miami Speedway

Founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 650-acre facility features a 1.5-mile oval and 2.21-mile road course which also hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). For more information on Homestead-Miami Speedway, including tickets and schedule information for the 2026 NASCAR Championship Weekend on Nov. 6-8, visit www.homesteadmiamispeedway.com. Fans can stay connected to Homestead-Miami Speedway on Facebook, Instagram, and X.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

Media Contact
Ron Kanter, First Due, 1 (516) 874-5818 50, press@firstdue.com, www.firstdue.com 

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