For the first time ever, the brands are packing their most popular, crave-worthy cracker varieties into portable canisters

KEY BITES:

• Cheez-It® and Club® crackers are hitting store shelves in new convenient, portable canisters.
• The new packaging features three fan-favorite varieties, including Cheez-It® Original, Cheez-It® Grooves Minis Sharp White Cheddar and Club® Minis.
• The new Cheez-It® and Club® canisters are available at select retailers nationwide starting this month.

CHICAGO, Sept. 8, 2026 /PRNewswire/ — Get ready to grab, go and snack without missing a beat. For fans who want to take the cheesy crunch of Cheez-It® and the buttery taste of Club® crackers on the go, everyday snacking just got a major upgrade. For the first time ever, Mars Snacking is launching some of its most popular cracker varieties in a resealable can. Fans can now grab Cheez-It Original crackers, Cheez-It Grooves Minis Sharp White Cheddar crackers and Club Minis Original crackers in this brand-new, pack-and-go format.

Rolling out to store shelves at select retailers nationwide, the new cans are designed to go anywhere, making it easier than ever to pack for any adventure. The resealable can ensures every cracker stays crunchy from the first bite to the last.

The new canister lineup includes:

• Cheez-It Original crackers: The iconic Cheez-It crackers made with 100% real cheese and baked to crispy perfection for that crunchy, cheesy, salty flavor in every bite.
• Cheez-It Grooves Minis Sharp White Cheddar crackers: A brand-new mini version of the beloved Grooves crackers, featuring deep ridges for a maxed-out crunch and the bold flavor of sharp white cheddar.
• Club Minis Original crackers: The light, flaky, buttery taste of Club crackers, now in a mini size that makes it easy to snack on, share and serve.

“Easy, on-the-go snacking is a top need for our fans,” said Nicole Sorensen, VP of Marketing, Crackers at Mars Snacking. “By bringing these popular Cheez-It and Club crackers to this grab-and-go format, we’re giving people a simple way to enjoy their favorites anywhere, anytime.”

Fans can find the new Cheez-It and Club cans at retailers nationwide starting this month for a suggested retail price of $2.69.

Visit CheezIt.com and ClubCrackers.com to learn more or head to a store near you to find the new canisters. Be sure to follow @CheezIt and @ClubCrackersUS on your favorite social media platforms to keep up with the latest news.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
Rebecca Jakush
(312) 988-2281
rebecca.jakush@omc.com 

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SOURCE Mars, Incorporated