Ad tech and gaming finance veteran joins to lead Mistplay’s finance organization through its next phase of growth

MONTREAL, Sept. 8, 2026 /PRNewswire/ — Mistplay, an industry pioneer providing rewarded advertising and monetization solutions to the mobile ecosystem worldwide, today announced the appointment of Colin Roussil as Chief Financial Officer, effective September 1. Roussil brings a decade of experience across gaming and ad tech, most recently at Liftoff Mobile, where he helped lead the company through its investment by General Atlantic in May of 2025 at a $4.3 billion valuation and led the prep for this summer’s public listing at a $5.4 billion valuation. He will oversee Mistplay’s finance function as the company enters its next phase of growth.

“Mistplay has grown significantly over the past year, expanding both the scale and complexity of our business,” said Tricia Han, CEO of Mistplay. “As we enter our next phase of growth, Colin’s experience scaling finance organizations within high-growth ad tech and gaming companies makes him an exceptional addition to our leadership team. His experience at Liftoff and Activision Blizzard gives him a unique understanding of both the ad tech landscape and gaming industry, and we look forward to his leadership as we continue to scale Mistplay.”

Roussil joins Mistplay from Liftoff, where he spent more than four years leading strategic finance, navigating the scaling of the company and the rapidly evolving ad tech industry. As Senior Vice President of Strategic Finance, he managed company-wide financial and operational initiatives including strategy, M&A, competitive intelligence and capital markets as the company grew and evolved.

Prior to Liftoff, Roussil spent six years at Activision Blizzard in senior finance leadership roles, including Vice President of Corporate FP&A, where he led the company’s corporate finance group through significant expansion, and earlier as Senior Director of Investor Relations shaping company positioning for investors. He also brings strategy consulting from Bain & Company and investment banking experience from earlier in his career.

“Mistplay occupies a unique position in gaming as a pioneer in rewarded, which directly benefits both our advertisers and consumers. Their evolution into a network will extend the reach of this proven channel dramatically, bringing new consumers into the ecosystem, increasing opportunities to deliver rewards and offering additional ways for apps to monetize engagement and build loyalty.” comments Roussil. “I look forward to building on what the team has already achieved and leading finance as Mistplay enters this new phase of growth.”

Roussil’s leadership will support the company’s efforts to scale its financial operations and build the foundation for 2027, making way for new evolutions for the company and the industry at large.

About Mistplay
Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven AI engine and play-and-earn model, most recently ranking as a top Global Scaled Ad Partner (Android) in Singular’s 2025 ROI Index. Founded in 2015 and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

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SOURCE Mistplay