BTS Bandleader RM’s Art Exhibition Inspires ‘Namjooning’ Movement in Bay Area
An art exhibition co-curated by BTS bandleader Kim Nam-joon (RM), titled 'RM x SFMOMA: Between You and Me' and featuring his personal art collection, has opened at SFMOMA in San Francisco, inspiring a local movement of fan-led activities known as…
San Francisco Oakland San Jose, CA, October 2, 2026 —
The San Francisco Museum of Modern Art (SFMOMA) is currently hosting a notable art exhibition co-curated by Kim Nam-joon, widely known as RM, the bandleader of the global music phenomenon BTS. Titled ‘RM x SFMOMA: Between You and Me’, the exhibition showcases elements of RM’s personal art collection, offering a unique glimpse into his artistic sensibilities.
The exhibition opened at SFMOMA in San Francisco, a significant cultural institution, and has drawn attention not only for its featured artist but also for the cultural ripple effects it has generated. Beyond the museum walls, the initiative has inspired a local wave of fan-led activities across the Bay Area.
This fan-driven phenomenon has been dubbed ‘Namjooning’. The activities associated with Namjooning encourage participants to engage in mindful appreciation of various aspects of culture and life, including art, nature, and literature. This trend reflects a growing interest among fans to connect with the world through a lens of thoughtful observation and personal enrichment, mirroring themes often associated with RM’s public persona and artistic engagement.
The exhibition ‘RM x SFMOMA: Between You and Me’ serves as the central point for this cultural convergence, bridging the artist’s personal collection with a broader community’s engagement with art and thoughtful living.
Story summarized from the original created by Bryan Vo on ww2.kqed.org, see more information here.
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